Estee was started in May 2008 when SEBI permitted Algo trading in India. Estee is a pioneer in building algorithmic investment and execution products and has a strong track record in Indian capital markets, being one of the leading stock brokers in India. Murli is a founding investor at Estee and an investor in Estee’s products. He is also a Board Member at Estee Advisors.

Moonbeam Advisory is a transaction advisory services provider (Sell side and Buy Side transaction advisory, M&A, Corporate Finance) and a distributor of Equity, Arbitrage and PMS products manufactured by Estee Advisors Private Ltd (“Estee”). Estee is a SEBI regulated quant-based investment management service provider. It is present across three lines of businesses i.e. Asset Management, Proprietary Trading, and Execution Services