Murlidhara Kadaba (Murli) is the Founder of MaGiC USA/ Magic Capital Services pvt ltd., which is a sector agnostic Private Equity firm that co-invests with partners across the globe. Recently, the group has floated a crowd funding arm called Magicturtles, which is hoping to democratize private equity investments. He is also the Founder of Moonbeam Advisory, a firm that distributes Quant products in public markets. He is a Board member in many new age successful digital firms viz BookMyShow, Yatra, Reliance payments, etc.,
Murli has over 30 years of experience in banking, real estate, payments, loyalty, travel, entertainment, wealth management, Private Equity, Family Office and digital services. He has proven expertise in rapid build out of large scalable businesses, general management, strategy and bizdev, customer insights and analytics, marketing & product development. Before becoming an entrepreneur, he served as the Group President and CEO of Financial Services in Reliance. Prior to this, Murli worked for American Express for eight years where he was the Country Manager for both bank and payment products for India and Area Countries. He was responsible for launching Amex’s consumer banking franchise and several credit cards in India. Earlier, Murli was VP & Head of Investment Products at Citibank-India.
Murli has served on the boards of AmCham and Financial Planning Standards Board. He is a member of the Advisory Board of Indian Institute of Learning Management(IILM), is an active member of YPO and a charter member of TiE. Murli is an alumnus of XLRI, Jamshedpur and is a Graduate in Mechanical Engineering from SJCE, Mysore.