Moonbeam Advisory is a distributor of public market products which are focused on quant-based strategies that uses machines and pre-programmed models to invest in select stocks, currencies and commodities eliminating the human bias and subjectivity while making such selection. Moonbeam is part of Magic Group, a global platform for curated wealth creation products. We only distribute what we invest in ourselves, founders are investors in all of it’s products.

Magic Group

MaGic Group curates wealth creations products, strategies and oppoutunities from across the globe. We have invested in Lemonade, Airbnb, SpaceX, Doordash and more. Magic sources, processes, curates and structures International private investments. Each investment is housed in a dedicated fund or a distinct SPV. Over the years, MaGiC has provided opportunities to a select group of UHNI’s and Family Offices, to invest in a range of Private Equity & Venture Capital deals that are typically available only to large PE Funds. MaGiC is backed by some of the globally renowned entrepreneurs and senior executives and their family offices. It has invested over $100MM in over 50 ventures so far and has delivered upwards of 20% IRR in its exits. MaGiC has invested in cutting edge technology firms across cyber security, Insuretech, robotics, IOT, analytics, drones, and so on and so forth. It has also invested in multi-family residential real estate redevelopments which act as a hedge to lumpy returns one gets in technology investments.

Magic will thrive by staying maniacally focused on investors. In order to deliver predictable and superior risk adjusted returns, we work hard to identify and engage in partnerships with global leaders and sponsors of significant repute and domain expertise and we build enduring relationships with these partners gaining access to hard to get deal flow. Magic will follow a platform ( marketplace) approach to deals and investors and build an ecosystem across different channels. We are an All Stars team.


100+ years of combined experience across consulting, deal advisory, investment management, investor relations, risk management, M&A, technology and banking. • MBA grads, CFAs, CAs and CAIAs • Ex- Big 4, Yahoo, Wipro, Religare, Jubilant foodworks, Nomura.


Moonbeam group’s investors base includes highly recognizable and respected list of achievers and domain experts. Most of them have invested alongside us repeatedly. includes top-tier CXOs, Ultra HNIs, Holding company members and more.


Murlidhara Kadaba

Founder & MD

Murlidhara Kadaba (Murli) is the Founder of MaGiC USA/ Magic Capital Services pvt ltd., which is a sector agnostic Private Equity firm that co-invests with partners across the globe. Recently, the group has floated a crowd funding arm called Magicturtles, which is hoping to democratize private equity investments. He is also the Founder of Moonbeam Advisory, a firm that distributes Quant products in public markets. He is a Board member in many new age successful digital firms viz BookMyShow, Yatra, Reliance payments, etc.,

Murli has over 30 years of experience in banking, real estate, payments, loyalty, travel, entertainment, wealth management, Private Equity, Family Office and digital services. He has proven expertise in rapid build out of large scalable businesses, general management, strategy and bizdev, customer insights and analytics, marketing & product development. Before becoming an entrepreneur, he served as the Group President and CEO of Financial Services in Reliance. Prior to this, Murli worked for American Express for eight years where he was the Country Manager for both bank and payment products for India and Area Countries. He was responsible for launching Amex’s consumer banking franchise and several credit cards in India. Earlier, Murli was VP & Head of Investment Products at Citibank-India.

Murli has served on the boards of AmCham and Financial Planning Standards Board. He is a member of the Advisory Board of Indian Institute of Learning Management(IILM), is an active member of YPO and a charter member of TiE. Murli is an alumnus of XLRI, Jamshedpur and is a Graduate in Mechanical Engineering from SJCE, Mysore.

Atul Bhola

Chief Financial Officer

Finance professional with 10+ years of experience in Financial reporting, Audits and Compliance(RBI & MCA), Internal Control, Consolidation as per IFRS/IGAAP, Taxation, Fund raising & documentation and etc. Ex. Sr.Vice President and financial controller roles at Saija Finance, Religare Financial Limited, Religare group, SMCC India & Jubilant Foodworks Ltd. He is a Certified CA from The Chartered Institute of Management Accountants

Nitish Sinha

Investor Relations

An investment manager with 3+ years in financial consulting roles and portfolio management in public and private markets. Worked as Area Manager (North) – Investment Products at Motilal Oswal Financial Services Ltd and Wealth manager at ICICI Securities Ltd. MBA in Marketing with IT & Operation from Bhartiya Vidya Bhavan, Delhi and BBA from ITM University Gurgaon.


Investor Relations

Sales & Investment professional with 5+ years of experience in investment consulting, microfinance and wealth management. Experience in fund raising & documentation, Investor relationship management and etc. Ex. Branch Manager in Janalakshmi Financial Services (now Jana Bank) and Wealth Manager in IndusIand Bank. Shubhanku graduated as Mechanical Engineer from NIT, Jalandhar and MBA from SIU, Pune.


Investor Relations

Investment professional with 4+ years of experience in investment consulting, wealth management, public market, investor relationship management. Ex. Wealth Manager in JM Financial and Kotak Mahindra Group. Shubhanku graduated with a BBA from Gauhati University and MBA from IBS Bangalore.


Investor Relations

Professional banker with over 5+ years of experience. She has held client facing roles in diverse division in some of India’s top tier banks. Banking experience include working in HDFC, Ing Vysya & Axis. and has hands on experience in Banking Operations, Compliance, Process Control & Customer Management. Shruti earned a Bachelors of Commerce from Delhi University and obtained Masters in Business Administration in Finance.


Head Technology

Strategic thinker with a strong business acumen to spearhead technology, engineering and product roles. Rising from full stack engineer to product head to CTO roles. Well-versed in current technological trends in a variety of business concepts. Strong communicator & public speaker. Held management rolls in IT & engineering at Reliance Retail, HomeShop18,, Yahoo, Quatrro, Wipro. Samarth holds a M.Tech from C-DAC, Pune and B.Tech from DTU, Delhi.

We are maniacally focused on investors and their financial wellbeing

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